Consumer Behavior,
A new article on using EEG and Eye Tracking to explore preferences Thanks to Paul Barretta for passing this on...
Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking
Overview of attention for article published in Expert Systems with Applications, July 2013
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About this Attention Score
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In the top 25% of all research outputs scored by Altmetric
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Good Attention Score compared to outputs of the same age (77th percentile)
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High Attention Score compared to outputs of the same age and source (86th percentile)
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