Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking

Overview of attention for article published in Expert Systems with Applications, July 2013

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In the top 25% of all research outputs scored by Altmetric
Good Attention Score compared to outputs of the same age (77th percentile)
High Attention Score compared to outputs of the same age and source (86th percentile)

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twitter: 5 X users
patent: 8 patents

facebook: 1 Facebook page

Readers on

mendeley: 985 Mendeley
citeulike: 1 CiteULike

So far, Altmetric has seen 8 patents that reference this research output.

Determining intensity of a biological response to a presentation

Grant US-12369809-B2

United States of America

29 Jul 2025

Methods and systems for obtaining, aggregating, and analyzing vision data to assess a…

Grant US-12105872-B2

United States of America

01 Oct 2024

Methods and systems for obtaining, aggregating, and analyzing vision data to assess a…

Grant US-11561614-B2

United States of America

24 Jan 2023

METHOD FOR DETERMINING PREFERENCE, AND DEVICE FOR DETERMINING PREFERENCE USING SAME

Application US-20220273210-A1

United States of America

01 Sep 2022

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