Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking

Overview of attention for article published in Expert Systems with Applications, July 2013

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In the top 25% of all research outputs scored by Altmetric
Good Attention Score compared to outputs of the same age (77th percentile)
High Attention Score compared to outputs of the same age and source (86th percentile)

Mentioned by

twitter: 5 X users
patent: 8 patents

facebook: 1 Facebook page

Readers on

mendeley: 985 Mendeley
citeulike: 1 CiteULike

So far, Altmetric has seen 7 X posts from 5 X users, with an upper bound of 8,508 followers.

#psychophys #eeg #marketing

Consumer #neuroscience : Assessing the brain response to marketing stimu... https://t.co/o3q07FgNcZ

Consumer neuroscience: Assessing the brain response to marketing stimu... https://t.co/o3q07FgNcZ #neuromarketing

Consumer neuroscience: Assessing the brain response to marketing stimu... https://t.co/o3q07EZbOp

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