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A story to sell: The influence of storytelling on consumers' purchasing behavior

Overview of attention for article published in Psychology & Marketing, December 2022
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • Among the highest-scoring outputs from this source (#29 of 1,222)
  • High Attention Score compared to outputs of the same age (98th percentile)
  • High Attention Score compared to outputs of the same age and source (97th percentile)

Mentioned by

news
14 news outlets
blogs
1 blog
twitter
4 X users

Readers on

mendeley
424 Mendeley
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Article details
Title
A story to sell: The influence of storytelling on consumers' purchasing behavior
Published in
Psychology & Marketing, December 2022
DOI 10.1002/mar.21758
Authors

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Timeline Attention over time Attention Score history
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X Demographics

X Demographics

The data shown below were collected from the profiles of 4 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 424 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Geographical breakdown
Country Count As %
Unknown 424 100%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Ph. D. Student 24 6%
Student > Master 20 5%
Lecturer 15 4%
Student > Doctoral Student 12 3%
Student > Bachelor 12 3%
Other 50 12%
Unknown 291 69%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 51 12%
Social Sciences 32 8%
Unspecified 9 2%
Arts and Humanities 7 2%
Linguistics 5 1%
Other 22 5%
Unknown 298 70%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 124. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 20 March 2026.
All research outputs
#421,593
of 34,306,620 outputs
Outputs from Psychology & Marketing
#29
of 1,222 outputs
Outputs of similar age
#8,634
of 539,489 outputs
Outputs of similar age from Psychology & Marketing
#1
of 41 outputs
Altmetric has tracked 34,306,620 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 98th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 1,222 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 16.6. This one has done particularly well, scoring higher than 97% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 539,489 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 98% of its contemporaries.
We're also able to compare this research output to 41 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 97% of its contemporaries.