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A story to sell: The influence of storytelling on consumers' purchasing behavior

Overview of attention for article published in Psychology & Marketing, December 2022
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • Among the highest-scoring outputs from this source (#29 of 1,222)
  • High Attention Score compared to outputs of the same age (98th percentile)
  • High Attention Score compared to outputs of the same age and source (97th percentile)

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