A story to sell: The influence of storytelling on consumers' purchasing behavior

Overview of attention for article published in Psychology & Marketing, December 2022

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About this Attention Score

In the top 5% of all research outputs scored by Altmetric
Among the highest-scoring outputs from this source (#29 of 1,222)
High Attention Score compared to outputs of the same age (98th percentile)
High Attention Score compared to outputs of the same age and source (97th percentile)

Mentioned by

news: 14 news outlets
blogs: 1 blog

twitter: 4 X users

Readers on

mendeley: 424 Mendeley

So far, Altmetric has seen 14 news stories from 14 outlets.

New research reveals why storytelling works better than bullet points in online dating

psypost, 20 Mar 2026

You’ve been on the dating market for months, wondering how to catch the right partner’s attention.

These marketing tricks have kept Barbie’s brand alive for over 60 years

Scroll India , 15 Mar 2023

Rejected by the toy industry at first, Barbie is now one of America’s most trusted brands.

Los trucos de marketing que han mantenido viva la marca Barbie durante más de 60 años

MSN, 14 Mar 2023

Rechazada por la industria del juguete al principio, Barbie es ahora una de las marcas más confiables de Estados Unidos.

Is there still a place for Barbie dolls today?

The Straits Times, 11 Mar 2023

Rejected by the toy industry at first, Barbie is now one of America’s most trusted brands.

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