A story to sell: The influence of storytelling on consumers' purchasing behavior

Overview of attention for article published in Psychology & Marketing, December 2022

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In the top 5% of all research outputs scored by Altmetric
Among the highest-scoring outputs from this source (#29 of 1,222)
High Attention Score compared to outputs of the same age (98th percentile)
High Attention Score compared to outputs of the same age and source (97th percentile)

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news: 14 news outlets
blogs: 1 blog

twitter: 4 X users

Readers on

mendeley: 424 Mendeley

So far, Altmetric has seen 4 X posts from 4 X users, with an upper bound of 4,465 followers.

#REVIEWARTICLE A story to sell: The influence of storytelling on consumers' purchasing behavior https://t.co/Ow1o53tThy

A story to sell: The influence of storytelling on consumers' purchasing behavior https://t.co/MyrG9Yv8Ek

#stroytelling & #consumer #behavior de Oliveira Junior & team untangle the complexities and consolidate the fragmented knowledge about storytelling in marketing through a systematic literature review Available here👇 https://t.co/4FwEBn1FNC @Wi…

Hot of the Press "A story to sell: The influence of storytelling on consumers' purchasing behavior" has been published in @PsychMarJournal https://t.co/o2w9PiQlJf

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