Finding creative drivers of advertising effectiveness with modern data analysis

Overview of attention for article published in International Journal of Market Research, October 2022

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About this Attention Score

In the top 5% of all research outputs scored by Altmetric
One of the highest-scoring outputs from this source (#4 of 187)
High Attention Score compared to outputs of the same age (96th percentile)
High Attention Score compared to outputs of the same age and source (83rd percentile)

So far, Altmetric has seen 2 X posts from 2 X users, with an upper bound of 5,055 followers.

RT @ehdecker: New research from @EhrenbergBass: In ads, show the product early & brand later. https://t.co/MiFHAihdqe #advertising #bran…

New research from @EhrenbergBass: In ads, show the product early & brand later. https://t.co/MiFHAihdqe #advertising #brandscience

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