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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, January 2023
|
| DOI | 10.1007/s11747-022-00916-0 |
| Authors |
Andrea Schöndeling, Alexa B. Burmester, Alexander Edeling, André Marchand, Michel Clement |
X Demographics
The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Malaysia | 1 | 33% |
| Unknown | 2 | 67% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Scientists | 1 | 33% |
| Members of the public | 1 | 33% |
| Science communicators (journalists, bloggers, editors) | 1 | 33% |
Mendeley readers
The data shown below were compiled from readership statistics for 22 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 22 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Professor > Associate Professor | 3 | 14% |
| Lecturer | 2 | 9% |
| Student > Ph. D. Student | 2 | 9% |
| Professor | 1 | 5% |
| Researcher | 1 | 5% |
| Other | 1 | 5% |
| Unknown | 12 | 55% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 7 | 32% |
| Social Sciences | 1 | 5% |
| Unknown | 14 | 64% |
Attention Score in Context
This research output has an Altmetric Attention Score of 23. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 11 October 2023.
All research outputs
#1,589,273
of 24,598,501 outputs
Outputs from Journal of the Academy of Marketing Science
#68
of 809 outputs
Outputs of similar age
#33,025
of 457,786 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#4
of 12 outputs
Altmetric has tracked 24,598,501 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 93rd percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 809 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.4. This one has done particularly well, scoring higher than 91% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 457,786 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 92% of its contemporaries.
We're also able to compare this research output to 12 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 75% of its contemporaries.