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X Demographics
Mendeley readers
Attention Score in Context
| Title |
“Hacking marketing”: how do firms develop marketers' expertise and practices in a digital era?
|
|---|---|
| Published in |
Journal of Enterprise Information Management, February 2023
|
| DOI | 10.1108/jeim-12-2021-0530 |
| Authors |
Najmeh Hafezieh, Neil Pollock, Annmarie Ryan |
X Demographics
The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 1 | 33% |
| Unknown | 2 | 67% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 2 | 67% |
| Scientists | 1 | 33% |
Mendeley readers
The data shown below were compiled from readership statistics for 76 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 76 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Unspecified | 16 | 21% |
| Lecturer | 6 | 8% |
| Student > Ph. D. Student | 5 | 7% |
| Student > Doctoral Student | 4 | 5% |
| Lecturer > Senior Lecturer | 3 | 4% |
| Other | 8 | 11% |
| Unknown | 34 | 45% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 20 | 26% |
| Unspecified | 15 | 20% |
| Social Sciences | 4 | 5% |
| Computer Science | 2 | 3% |
| Economics, Econometrics and Finance | 1 | 1% |
| Other | 1 | 1% |
| Unknown | 33 | 43% |
Attention Score in Context
This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 01 February 2023.
All research outputs
#14,488,785
of 25,394,764 outputs
Outputs from Journal of Enterprise Information Management
#47
of 138 outputs
Outputs of similar age
#180,633
of 471,777 outputs
Outputs of similar age from Journal of Enterprise Information Management
#2
of 3 outputs
Altmetric has tracked 25,394,764 research outputs across all sources so far. This one is in the 42nd percentile – i.e., 42% of other outputs scored the same or lower than it.
So far Altmetric has tracked 138 research outputs from this source. They receive a mean Attention Score of 2.2. This one has gotten more attention than average, scoring higher than 65% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 471,777 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 61% of its contemporaries.
We're also able to compare this research output to 3 others from the same source and published within six weeks on either side of this one.