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The effect of a limited-edition offer following brand dilution on consumer attitudes toward a luxury brand

Overview of attention for article published in Journal of Retailing & Consumer Services, September 2017
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (89th percentile)
  • Above-average Attention Score compared to outputs of the same age and source (57th percentile)

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