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X Demographics
Mendeley readers
Attention Score in Context
| Title |
The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, January 2023
|
| DOI | 10.1007/s11747-022-00920-4 |
| Authors |
Andreas Fürst, Mika Gabrielsson, Peter Gabrielsson, Jana-Kristin Prigge |
X Demographics
The data shown below were collected from the profiles of 6 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Finland | 1 | 17% |
| Unknown | 5 | 83% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 3 | 50% |
| Scientists | 2 | 33% |
| Science communicators (journalists, bloggers, editors) | 1 | 17% |
Mendeley readers
The data shown below were compiled from readership statistics for 50 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 50 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 6 | 12% |
| Student > Master | 4 | 8% |
| Professor > Associate Professor | 4 | 8% |
| Student > Doctoral Student | 4 | 8% |
| Student > Bachelor | 2 | 4% |
| Other | 8 | 16% |
| Unknown | 22 | 44% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 20 | 40% |
| Unspecified | 2 | 4% |
| Social Sciences | 2 | 4% |
| Psychology | 1 | 2% |
| Computer Science | 1 | 2% |
| Other | 0 | 0% |
| Unknown | 24 | 48% |
Attention Score in Context
This research output has an Altmetric Attention Score of 29. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 17 March 2023.
All research outputs
#1,214,573
of 23,549,388 outputs
Outputs from Journal of the Academy of Marketing Science
#47
of 761 outputs
Outputs of similar age
#23,990
of 426,358 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#1
of 15 outputs
Altmetric has tracked 23,549,388 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 94th percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 761 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.1. This one has done particularly well, scoring higher than 93% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 426,358 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 94% of its contemporaries.
We're also able to compare this research output to 15 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 93% of its contemporaries.