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Product promotional strategies in supermarkets and their effects on sales: A case study of breakfast cereals and drinks in New Zealand

Overview of attention for article published in Nutrition & Dietetics, February 2023
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • Good Attention Score compared to outputs of the same age (79th percentile)
  • Good Attention Score compared to outputs of the same age and source (73rd percentile)

Mentioned by

twitter
11 X users

Readers on

mendeley
17 Mendeley
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Title
Product promotional strategies in supermarkets and their effects on sales: A case study of breakfast cereals and drinks in New Zealand
Published in
Nutrition & Dietetics, February 2023
DOI 10.1111/1747-0080.12800
Pubmed ID
Authors

Magda Rosin, Leanne Young, Yannan Jiang, Stefanie Vandevijvere, Wilma Waterlander, Sally Mackay, Cliona Ni Mhurchu

X Demographics

X Demographics

The data shown below were collected from the profiles of 11 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 17 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 17 100%

Demographic breakdown

Readers by professional status Count As %
Unspecified 3 18%
Student > Bachelor 1 6%
Researcher 1 6%
Other 1 6%
Unknown 11 65%
Readers by discipline Count As %
Unspecified 3 18%
Chemical Engineering 1 6%
Computer Science 1 6%
Social Sciences 1 6%
Unknown 11 65%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 8. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 05 March 2023.
All research outputs
#4,341,303
of 24,307,517 outputs
Outputs from Nutrition & Dietetics
#136
of 651 outputs
Outputs of similar age
#82,202
of 408,005 outputs
Outputs of similar age from Nutrition & Dietetics
#5
of 15 outputs
Altmetric has tracked 24,307,517 research outputs across all sources so far. Compared to these this one has done well and is in the 82nd percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 651 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 7.1. This one has done well, scoring higher than 79% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 408,005 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 79% of its contemporaries.
We're also able to compare this research output to 15 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 73% of its contemporaries.