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Hero brands, brand heroes: How R.M. Williams inspired a cult following and created a shared sense of meaning

Overview of attention for article published in Business Horizons, May 2023
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Mentioned by

twitter
2 X users

Readers on

mendeley
35 Mendeley
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Article details
Title
Hero brands, brand heroes: How R.M. Williams inspired a cult following and created a shared sense of meaning
Published in
Business Horizons, May 2023
DOI 10.1016/j.bushor.2023.01.006
Authors

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Timeline Attention over time Attention Score history
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X Demographics

X Demographics

The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 35 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Geographical breakdown
Country Count As %
Unknown 35 100%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Professor > Associate Professor 2 6%
Lecturer > Senior Lecturer 1 3%
Lecturer 1 3%
Professor 1 3%
Student > Ph. D. Student 1 3%
Other 2 6%
Unknown 27 77%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 5 14%
Arts and Humanities 1 3%
Environmental Science 1 3%
Computer Science 1 3%
Unknown 27 77%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 30 June 2023.
All research outputs
#19,160,352
of 27,791,073 outputs
Outputs from Business Horizons
#682
of 1,003 outputs
Outputs of similar age
#250,902
of 422,039 outputs
Outputs of similar age from Business Horizons
#5
of 8 outputs
Altmetric has tracked 27,791,073 research outputs across all sources so far. This one is in the 21st percentile – i.e., 21% of other outputs scored the same or lower than it.
So far Altmetric has tracked 1,003 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.9. This one is in the 22nd percentile – i.e., 22% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 422,039 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 28th percentile – i.e., 28% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 8 others from the same source and published within six weeks on either side of this one. This one has scored higher than 3 of them.