Hero brands, brand heroes: How R.M. Williams inspired a cult following and created a shared sense of meaning

Overview of attention for article published in Business Horizons, May 2023

Altmetric Badge

Mentioned by

twitter: 2 X users

Readers on

mendeley: 35 Mendeley

So far, Altmetric has seen 2 X posts from 2 X users, with an upper bound of 472 followers.

RT @BizHorizons: Learn how incorporating hero archetypes, even historical ones, into a brand’s storytelling can help to address emergent co…

Learn how incorporating hero archetypes, even historical ones, into a brand’s storytelling can help to address emergent consumer-brand storytelling needs- https://t.co/xD7s5qsHZD https://t.co/MjO2Ygx1A3

This page shows the most recent X posts that mention this research output. Click here to find out how to access more activity.