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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Effectiveness of engagement initiatives across engagement platforms: A meta-analysis
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, February 2023
|
| DOI | 10.1007/s11747-023-00925-7 |
| Pubmed ID | |
| Authors |
Markus Blut, Viktorija Kulikovskaja, Marco Hubert, Christian Brock, Dhruv Grewal |
X Demographics
The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 1 | 33% |
| Germany | 1 | 33% |
| Unknown | 1 | 33% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Scientists | 2 | 67% |
| Science communicators (journalists, bloggers, editors) | 1 | 33% |
Mendeley readers
The data shown below were compiled from readership statistics for 77 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 77 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 12 | 16% |
| Unspecified | 10 | 13% |
| Professor > Associate Professor | 8 | 10% |
| Professor | 5 | 6% |
| Lecturer | 5 | 6% |
| Other | 15 | 19% |
| Unknown | 22 | 29% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 33 | 43% |
| Unspecified | 10 | 13% |
| Economics, Econometrics and Finance | 2 | 3% |
| Agricultural and Biological Sciences | 1 | 1% |
| Computer Science | 1 | 1% |
| Other | 3 | 4% |
| Unknown | 27 | 35% |
Attention Score in Context
This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 25 March 2023.
All research outputs
#14,148,625
of 23,915,168 outputs
Outputs from Journal of the Academy of Marketing Science
#450
of 786 outputs
Outputs of similar age
#174,266
of 404,780 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#7
of 19 outputs
Altmetric has tracked 23,915,168 research outputs across all sources so far. This one is in the 40th percentile – i.e., 40% of other outputs scored the same or lower than it.
So far Altmetric has tracked 786 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.3. This one is in the 39th percentile – i.e., 39% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 404,780 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 56% of its contemporaries.
We're also able to compare this research output to 19 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 68% of its contemporaries.