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The effects of augmented reality shopping experiences: immersion, presence and satisfaction

Overview of attention for article published in Journal of Research in Interactive Marketing, March 2023
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Citations

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44 Mendeley
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Title
The effects of augmented reality shopping experiences: immersion, presence and satisfaction
Published in
Journal of Research in Interactive Marketing, March 2023
DOI 10.1108/jrim-09-2022-0268
Authors

M. Claudia tom Dieck, Eleanor Cranmer, Alexandre Luis Prim, David Bamford

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 44 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 44 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 3 7%
Unspecified 2 5%
Lecturer 2 5%
Student > Ph. D. Student 2 5%
Student > Doctoral Student 1 2%
Other 2 5%
Unknown 32 73%
Readers by discipline Count As %
Business, Management and Accounting 7 16%
Unspecified 2 5%
Economics, Econometrics and Finance 1 2%
Social Sciences 1 2%
Design 1 2%
Other 0 0%
Unknown 32 73%