The One-Away Effect: The Pursuit of Mere Completion

Overview of attention for article published in Journal of Consumer Research, April 2023

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In the top 5% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (96th percentile)
Above-average Attention Score compared to outputs of the same age and source (61st percentile)

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news: 1 news outlet
twitter: 82 X users

reddit: 1 Redditor

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mendeley: 45 Mendeley

So far, Altmetric has seen 1 Reddit thread.

If people are one stamp away from completing a punch card loyalty programme, they will value the card more than a completed card, because of the pleasurable anticipation of completion

User jordiwmata, in the Psychology_Papers subreddit, 09 May 2023

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