The One-Away Effect: The Pursuit of Mere Completion

Overview of attention for article published in Journal of Consumer Research, April 2023

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In the top 5% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (96th percentile)
Above-average Attention Score compared to outputs of the same age and source (61st percentile)

Mentioned by

news: 1 news outlet
twitter: 82 X users

reddit: 1 Redditor

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mendeley: 45 Mendeley

So far, Altmetric has seen 85 X posts from 82 X users, with an upper bound of 305,933 followers.

RT @myuuko: 人は完了したものよりほぼ完了したものを好むよ（あとひとつ効果）という研究。完了したカードよりも，あとスタンプ1個でコーヒーのもらえるカードの方が好まれる。人が「完了を実行する」のが好きだからみたい。/ The One-Away Effect: The P…

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