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Ad ratings when a marketer runs two commercial messages in one television program episode

Overview of attention for article published in Journal of Marketing Communications, November 2016
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Mentioned by

twitter
1 X user

Readers on

mendeley
10 Mendeley
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Article details
Title
Ad ratings when a marketer runs two commercial messages in one television program episode
Published in
Journal of Marketing Communications, November 2016
DOI 10.1080/13527266.2016.1261302
Authors

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Timeline Attention over time Attention Score history
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Activity
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X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley demographics

Mendeley demographics

The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.
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Geographical breakdown

Geographical breakdown
Country Count As %
Unknown 10 100%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Lecturer > Senior Lecturer 1 10%
Student > Doctoral Student 1 10%
Student > Bachelor 1 10%
Professor 1 10%
Researcher 1 10%
Other 1 10%
Unknown 4 40%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 5 50%
Computer Science 1 10%
Unknown 4 40%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 17 December 2016.
All research outputs
#18,493,111
of 22,914,829 outputs
Outputs from Journal of Marketing Communications
#160
of 179 outputs
Outputs of similar age
#303,151
of 415,141 outputs
Outputs of similar age from Journal of Marketing Communications
#2
of 3 outputs
Altmetric has tracked 22,914,829 research outputs across all sources so far. This one is in the 11th percentile – i.e., 11% of other outputs scored the same or lower than it.
So far Altmetric has tracked 179 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 5.4. This one is in the 5th percentile – i.e., 5% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 415,141 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 15th percentile – i.e., 15% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 3 others from the same source and published within six weeks on either side of this one.