Journal of the Academy of Marketing Science,
OPEN ACCESS: When consumers encounter an unexpected product stockout, this research finds that they will prioritize finding an…
Brand loyalty in the face of stockouts
Overview of attention for article published in Journal of the Academy of Marketing Science, March 2023
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About this Attention Score
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In the top 25% of all research outputs scored by Altmetric
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High Attention Score compared to outputs of the same age (91st percentile)
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High Attention Score compared to outputs of the same age and source (81st percentile)
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