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-Brand loyalty in the face of stockouts Uzma Khan Alexander DePaoli https://t.co/AMaMfqQIbW
-Brand loyalty in the face of stockouts Uzma Khan Alexander DePaoli https://t.co/AMaMfqQIbW
RT @JAMS_updates: OPEN ACCESS: When consumers encounter an unexpected product stockout, this research finds that they will prioritize find…
OPEN ACCESS: When consumers encounter an unexpected product stockout, this research finds that they will prioritize finding an alternative product from the same brand even if that means paying a bit more or getting a bit less. https://t.co/osoK9lqpK0