People Trust Products Co-Created by Universities, Finds New Study
Psychreg,
Reading Time: 2 minutes People perceive products as more attractive when they are portrayed as developed in collaboration with…
Collaborating with a university on a new product? Let your customers know, study advises
Phys.org,
Researchers from WU Vienna University of Economics and Business, University of Bonn, and FAU Erlangen-Nürnberg published a new…
Collaborating with a university on a new product? Let your customers know!
EurekAlert!,
News from the Journal of Marketing Researchers from WU Vienna University of Economics and Business, University of Bonn, and FAU…
The Power of University–Industry Collaborations: Collaborating with Universities Makes Products More Attractive to Consumers
American Marketing Association,
Firms often collaborate with universities to access novel scientific knowledge and technological expertise with an aim to…