University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers

Overview of attention for article published in Journal of Marketing, October 2023

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In the top 5% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (95th percentile)

Mentioned by

news: 4 news outlets
twitter: 6 X users

podcasts: 1 podcast

Readers on

mendeley: 95 Mendeley

So far, Altmetric has seen 8 X posts from 6 X users, with an upper bound of 7,415 followers.

Scientific research by Lukas Maier, Martin Schreier, Christian V. Baccarella, and Kai-Ingo Voigt https://t.co/IHGRSLpXmV

University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers - Lukas Maier, Martin Schreier, Christian V. Baccarella, Kai-Ingo Voigt, 2024 https://t.co/OGU0WcqoZI

産学連携のニュープロダクトは好まれる。 / Maier et al. (2023). University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers. Journal of Marketing. https://t.co/XaGi4aFNpu

RT @ama_journals: New JM article available: "University Knowledge Inside: How and When University–Industry Collaborations Make New Products…

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