When to present an extended warranty: Pre‐ vs. post‐purchasing a product

Overview of attention for article published in Psychology & Marketing, July 2023

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#RESEARCHNOTE When to present an extended warranty: Pre‐ vs. post‐purchasing a product https://t.co/r9PQhV5JeN

“Across four experiments, we document that consumers are more likely to purchase an extended warranty before committing to purchasing a product than after. The context of a pre-commitment stage (vs. post-commitment stage) results…https://t.co/ZIdaQef4o3…

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