How do event zones influence visitor behaviour and engagement with host destinations? A longitudinal study of the Cambridge half marathon (2017–2020)

Overview of attention for article published in Journal of Destination Marketing & Management, December 2023

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A few free downloads available of our latest co-authored paper with @michaelbduignan covering event zones & the Cambridge Half Marathon in Destination Marketing and Management - How do event zones influence visitor behaviour and engagement with hos.…

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