Journal of Retailing,
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Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses
Overview of attention for article published in Journal of Retailing, September 2023
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About this Attention Score
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In the top 25% of all research outputs scored by Altmetric
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High Attention Score compared to outputs of the same age (87th percentile)
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High Attention Score compared to outputs of the same age and source (90th percentile)
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