Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses

Overview of attention for article published in Journal of Retailing, September 2023

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In the top 25% of all research outputs scored by Altmetric
High Attention Score compared to outputs of the same age (87th percentile)
High Attention Score compared to outputs of the same age and source (90th percentile)

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Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses https://t.co/GT6Gjt1UUG via @sciencedirect https://t.co/WSwVvQC5lC

How can retailers make #VR experiences better? Scents! Cowan et al. show how scents improve consumer responses via immersion and flow. Read more here: https://t.co/omjWa9UVjk #journalofretailing #retailing #VR #virtualreality #scent https://t.co/LTxmo…

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