Understanding Generation Y and their use of social media: a review and research agenda

Overview of attention for article published in Journal of Service Management, June 2013

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About this Attention Score

In the top 5% of all research outputs scored by Altmetric
Among the highest-scoring outputs from this source (#13 of 251)
High Attention Score compared to outputs of the same age (95th percentile)

Mentioned by

news: 3 news outlets
policy: 2 policy sources

twitter: 10 X users

Readers on

mendeley: 3088 Mendeley

So far, Altmetric has seen 14 X posts from 10 X users, with an upper bound of 9,786 followers.

Bolton et al (2013) research generation Y and their social media needs. Read more here - https://t.co/ZwdYucUqiU ♯bbdigmarket

Understand generation Y and their social media needs https://t.co/htWMjPgSPf ♯bbdigmarket

RT @LboroSBE: Professor Gruber of @Lboro_CSM writes most downloaded university article of 2016 on #GenerationY and #socialmedia https://t.c…

RT @lbororesearch: Understanding #GenerationY and their use of #socialmedia: a review and research agenda @Thorsten_Gruber @LboroSBE https:…

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