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Timeline
Attention over time
Attention Score history
Activity
Mendeley demographics
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| Title |
I’m a believer! Believability of social media marketing
|
|---|---|
| Published in |
International Journal of Information Management, April 2024
|
| DOI | 10.1016/j.ijinfomgt.2023.102730 |
| Authors |
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Mendeley demographics
The data shown below were compiled from readership statistics for 160 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 160 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Unspecified | 14 | 9% |
| Student > Ph. D. Student | 9 | 6% |
| Lecturer | 8 | 5% |
| Student > Master | 5 | 3% |
| Other | 3 | 2% |
| Other | 8 | 5% |
| Unknown | 113 | 71% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 18 | 11% |
| Unspecified | 14 | 9% |
| Economics, Econometrics and Finance | 2 | 1% |
| Engineering | 2 | 1% |
| Social Sciences | 2 | 1% |
| Other | 8 | 5% |
| Unknown | 114 | 71% |