Controversy and Conversation
Huffington Post,
Take a look at the comments section on your favorite news website. Some topics generate a lot of discussion among participants.
Want a Buzzworthy Brand? Avoid Too Much Controversy
Business News Daily,
While a little controversy is good, brands that take a stance on highly sensitive issues might find consumers avoiding them.
When is controversy (not) good for building product buzz?
Phys.org,
A little bit of controversy can be intriguing, but too much turns consumers off, according to a new study in the Journal of…
When is controversy (not) good for building product buzz?
EurekAlert!,
( University of Chicago Press Journals ) A little bit of controversy can be intriguing, but too much turns consumers off…