A curious tale of wine labelling: how the colour of a wine label influences purchase intention

Overview of attention for article published in Journal of Wine Research, February 2024

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Precisamente, hablando de etiquetas de vino, este curioso artículo demuestra cómo el diseño de la misma afecta a la intención de compra. https://t.co/UzYmHBxYU6 https://t.co/aqUgKIENaN

A curious tale of wine labelling: how the colour of a wine label influences purchase intention https://t.co/reXPaiysh9 #OpenAccess

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