Catalan
Assessing the revival potential of brands from the past: How relevant is nostalgia in retro branding strategies?
Overview of attention for article published in Journal of Brand Management, March 2012
Altmetric Badge
About this Attention Score
-
In the top 25% of all research outputs scored by Altmetric
-
Among the highest-scoring outputs from this source (#47 of 355)
-
High Attention Score compared to outputs of the same age (82nd percentile)
-
Good Attention Score compared to outputs of the same age and source (76th percentile)
Readers on
- mendeley
- 98 Mendeley