U.S. and Japanese Consumer Attitudes Toward Tailored and Targeted Communication with Human and Chatbot Agents

Overview of attention for article published in Journal of Interactive Advertising, February 2024

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In the top 25% of all research outputs scored by Altmetric
Among the highest-scoring outputs from this source (#13 of 120)
High Attention Score compared to outputs of the same age (84th percentile)

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Study: Tailored Messages from Humans and Chatbots Can be an Effective Tool for Achieving Positive Responses - UF College of Journalism and Communications

College of Journalism and Communications, 20 Feb 2024

A new study has found that tailored messages communicated by online agents, both humans and chatbots, are more effective for…

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