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‘Like aid given by a mother to her young’: The British Overseas Airways Corporation (BOAC) and the marketing of economic development 1948–1965

Overview of attention for article published in Business History, March 2024
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About this Attention Score

  • Good Attention Score compared to outputs of the same age (74th percentile)
  • High Attention Score compared to outputs of the same age and source (99th percentile)

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Title
‘Like aid given by a mother to her young’: The British Overseas Airways Corporation (BOAC) and the marketing of economic development 1948–1965
Published in
Business History, March 2024
DOI 10.1080/00076791.2024.2319341
Authors

Lewis Charles Smith

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Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 5. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 21 March 2024.
All research outputs
#6,903,521
of 25,541,640 outputs
Outputs from Business History
#127
of 747 outputs
Outputs of similar age
#40,557
of 160,568 outputs
Outputs of similar age from Business History
#1
of 10 outputs
Altmetric has tracked 25,541,640 research outputs across all sources so far. This one has received more attention than most of these and is in the 72nd percentile.
So far Altmetric has tracked 747 research outputs from this source. They receive a mean Attention Score of 4.5. This one has done well, scoring higher than 82% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 160,568 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 74% of its contemporaries.
We're also able to compare this research output to 10 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them