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Brand transgressions: How, when, and why home country bias backfires

Overview of attention for article published in Journal of the Academy of Marketing Science, March 2024
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About this Attention Score

  • Good Attention Score compared to outputs of the same age (70th percentile)
  • High Attention Score compared to outputs of the same age and source (91st percentile)

Mentioned by

twitter
5 X users
facebook
1 Facebook page

Readers on

mendeley
84 Mendeley
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Article details
Title
Brand transgressions: How, when, and why home country bias backfires
Published in
Journal of the Academy of Marketing Science, March 2024
DOI 10.1007/s11747-024-01018-9
Authors

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Timeline Attention over time Attention Score history
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Activity
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X Demographics

X Demographics

The data shown below were collected from the profiles of 5 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley demographics

Mendeley demographics

The data shown below were compiled from readership statistics for 84 Mendeley readers of this research output. Click here to see the associated Mendeley record.
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Geographical breakdown

Geographical breakdown
Country Count As %
Unknown 84 100%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Unspecified 6 7%
Student > Ph. D. Student 6 7%
Lecturer 3 4%
Student > Master 3 4%
Professor > Associate Professor 3 4%
Other 7 8%
Unknown 56 67%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 14 17%
Unspecified 6 7%
Social Sciences 2 2%
Arts and Humanities 1 1%
Nursing and Health Professions 1 1%
Other 2 2%
Unknown 58 69%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 4. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 10 April 2024.
All research outputs
#8,169,748
of 25,918,104 outputs
Outputs from Journal of the Academy of Marketing Science
#336
of 879 outputs
Outputs of similar age
#60,130
of 203,253 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#1
of 12 outputs
Altmetric has tracked 25,918,104 research outputs across all sources so far. This one has received more attention than most of these and is in the 68th percentile.
So far Altmetric has tracked 879 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.1. This one has gotten more attention than average, scoring higher than 61% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 203,253 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 70% of its contemporaries.
We're also able to compare this research output to 12 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 91% of its contemporaries.