Journal of the Academy of Marketing Science,
OPEN ACCESS: Brands transgressing at home and abroad: Black sheep, prodigal sons and identity threats... Managing brand…
Brand transgressions: How, when, and why home country bias backfires
Overview of attention for article published in Journal of the Academy of Marketing Science, March 2024
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Good Attention Score compared to outputs of the same age (70th percentile)
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High Attention Score compared to outputs of the same age and source (91st percentile)
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