Brand transgressions: How, when, and why home country bias backfires

Overview of attention for article published in Journal of the Academy of Marketing Science, March 2024

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twitter: 5 X users

facebook: 1 Facebook page

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mendeley: 84 Mendeley

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RT @Basil_Davvetas: Brands transgressing at home and abroad: Black sheep, prodigal sons and identity threats. Our new paper with @aulona_ul…

Brands transgressing at home and abroad: Black sheep, prodigal sons and identity threats. Our new paper with @aulona_ulqinaku is out! Give it a read below! @LUBSMarkDiv

RT @JAMS_updates: OPEN ACCESS: Consumers react more negatively, and brands suffer more and for longer following misconduct at home vs. abro…

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