Marketing agility in volatile, uncertain, complex and ambiguous (VUCA) contexts: a systematic literature review and future research agenda

Overview of attention for article published in Management Review Quarterly, November 2023

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Among the highest-scoring outputs from this source (#38 of 117)
Good Attention Score compared to outputs of the same age (69th percentile)

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twitter: 1 X user

wikipedia: 1 Wikipedia page

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mendeley: 77 Mendeley

So far, Altmetric has seen 1 X post from an account with 560 followers.

My marketing agility paper in Management Review Quarterly #research #marketing #marketingagility https://t.co/HO9kOuc0uK

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