Marketing agility in volatile, uncertain, complex and ambiguous (VUCA) contexts: a systematic literature review and future research agenda

Overview of attention for article published in Management Review Quarterly, November 2023

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Agile marketing

Cited by user Ecksteing on 03 Apr 2024

Agile marketing, often termed marketing agility or international marketing agility is an organizational effectiveness strategy that uses self-organizing, cross-functional…

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