This research output has an Altmetric Attention Score of 12. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 21 September 2026.
All research outputs
#4,193,029
of 34,372,222 outputs
Outputs from Journal of Interactive Marketing (John Wiley & Sons)
#76
of 438 outputs
Outputs of similar age
#34,883
of 275,531 outputs
Outputs of similar age from Journal of Interactive Marketing (John Wiley & Sons)
#2
of 3 outputs
Altmetric has tracked 34,372,222 research outputs across all sources so far. Compared to these this one has done well and is in the 87th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 438 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 8.6. This one has done well, scoring higher than 82% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 275,531 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 87% of its contemporaries.
We're also able to compare this research output to 3 others from the same source and published within six weeks on either side of this one.
