Guilt-Tripping for the Public Good Often Achieves Its Intended Result
Scientific American,
In 2016 Merck launched an advertising campaign for its HPV vaccine that aroused a storm of protest and headlines.
Adding hope to mitigate defensive responses: the effect of guilt+hope appeals in road safety campaigns
Overview of attention for article published in Journal of Social Marketing, November 2023
Altmetric Badge
About this Attention Score
-
In the top 25% of all research outputs scored by Altmetric
-
Among the highest-scoring outputs from this source (#16 of 135)
-
High Attention Score compared to outputs of the same age (83rd percentile)
Readers on
- mendeley
- 21 Mendeley