Local issues and global challenges: understanding marketing within the Trans-Tasman video game industry

Overview of attention for article published in Creative Industries Journal, August 2024

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In the top 5% of all research outputs scored by Altmetric
One of the highest-scoring outputs from this source (#7 of 102)
High Attention Score compared to outputs of the same age (94th percentile)

Mentioned by

news: 4 news outlets

twitter: 2 X users

Readers on

mendeley: 13 Mendeley

So far, Altmetric has seen 2 X posts from 2 X users, with an upper bound of 12,539 followers.

RT @tandfnewsroom: Australian video game developers need better marketing to thrive in the billion dollar industry and prevent layoffs, sug…

Australian video game developers need better marketing to thrive in the billion dollar industry and prevent layoffs, suggests a new study by @alexandermuscat et al 🎮 In 2022 the Aus industry only generated $284 million despite huge annual spending ⬇️ h…

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