Going Viral: Sharing of Misinformation by Social Media Influencers

Overview of attention for article published in Australasian Marketing Journal, August 2024

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About this Attention Score

In the top 5% of all research outputs scored by Altmetric
One of the highest-scoring outputs from this source (#3 of 198)
High Attention Score compared to outputs of the same age (97th percentile)

Mentioned by

news: 9 news outlets
twitter: 1 X user

wikipedia: 1 Wikipedia page

Readers on

mendeley: 139 Mendeley

So far, Altmetric has seen 9 news stories from 9 outlets.

New EU laws make AI content labels compulsory—but might just make it harder to spot deepfakes

TechXplore, 17 Aug 2026

As the world is increasingly flooded with deepfakes, the European Union is taking action to help people distinguish what is…

New EU laws make AI content labels compulsory – but might just make it harder to spot deepfakes

NZCity , 16 Aug 2026

Labels alone won’t be enough to tackle the rise of deepfakes.

New EU laws make AI content labels compulsory - but might just make it harder to spot deepfakes

National tribune, 16 Aug 2026

As the world is increasingly flooded with deepfakes, the European Union is taking action to help people distinguish what is…

EU Mandates AI Labels, May Obscure Deepfakes

Mirage News, 16 Aug 2026

As the world is increasingly flooded with deepfakes, the European Union is taking action to help people distinguish what is…

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