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Diversity Representations in Advertising: Enhancing Variety Perceptions and Brand Outcomes

Overview of attention for article published in Journal of Consumer Research, September 2024
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About this Attention Score

  • Above-average Attention Score compared to outputs of the same age (60th percentile)
  • Average Attention Score compared to outputs of the same age and source

Mentioned by

twitter
2 X users
bluesky
1 Bluesky user

Readers on

mendeley
41 Mendeley
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Article details
Title
Diversity Representations in Advertising: Enhancing Variety Perceptions and Brand Outcomes
Published in
Journal of Consumer Research, September 2024
DOI 10.1093/jcr/ucae060
Authors

Uzma Khan, Saetbyeol Kim, Suwon Choi, Aparna Labroo

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Timeline Attention over time Attention Score history
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Activity
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X Demographics

X Demographics

The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley demographics

Mendeley demographics

The data shown below were compiled from readership statistics for 41 Mendeley readers of this research output. Click here to see the associated Mendeley record.
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Geographical breakdown

Geographical breakdown
Country Count As %
Unknown 41 100%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Ph. D. Student 7 17%
Researcher 3 7%
Lecturer 2 5%
Professor 2 5%
Student > Master 2 5%
Other 3 7%
Unknown 22 54%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 14 34%
Social Sciences 2 5%
Economics, Econometrics and Finance 1 2%
Unknown 24 59%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 05 June 2025.
All research outputs
#16,729,393
of 28,406,581 outputs
Outputs from Journal of Consumer Research
#1,328
of 1,579 outputs
Outputs of similar age
#122,923
of 318,618 outputs
Outputs of similar age from Journal of Consumer Research
#7
of 10 outputs
Altmetric has tracked 28,406,581 research outputs across all sources so far. This one is in the 40th percentile – i.e., 40% of other outputs scored the same or lower than it.
So far Altmetric has tracked 1,579 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 41.4. This one is in the 15th percentile – i.e., 15% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 318,618 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 60% of its contemporaries.
We're also able to compare this research output to 10 others from the same source and published within six weeks on either side of this one. This one has scored higher than 3 of them.