Diversity Representations in Advertising: Enhancing Variety Perceptions and Brand Outcomes

Overview of attention for article published in Journal of Consumer Research, September 2024

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Diversity Representations in Advertising: Enhancing Variety Perceptions and Brand Outcomes Uzma Khan , Saetbyeol Kim , Suwon Choi and Aparna Labroo https://t.co/itiqGZKsKL

"Diversity representations increase the perception that the brand offers greater product variety, presumably to meet the varied needs of its observably different customers." https://t.co/pIXU1UqaUZ

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