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The impact of personalised incentives on the profitability of customer retention campaigns

Overview of attention for article published in Journal of Marketing Management, March 2017
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  • Average Attention Score compared to outputs of the same age

Mentioned by

twitter
2 X users
facebook
1 Facebook page

Readers on

mendeley
74 Mendeley
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Article details
Title
The impact of personalised incentives on the profitability of customer retention campaigns
Published in
Journal of Marketing Management, March 2017
DOI 10.1080/0267257x.2017.1295094
Authors

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Timeline Attention over time Attention Score history
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X Demographics

X Demographics

The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 74 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Geographical breakdown
Country Count As %
Unknown 74 100%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Master 12 16%
Student > Doctoral Student 5 7%
Student > Bachelor 5 7%
Student > Ph. D. Student 5 7%
Student > Postgraduate 5 7%
Other 11 15%
Unknown 31 42%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 24 32%
Economics, Econometrics and Finance 5 7%
Computer Science 4 5%
Social Sciences 4 5%
Engineering 2 3%
Other 2 3%
Unknown 33 45%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 06 March 2017.
All research outputs
#15,167,432
of 23,327,904 outputs
Outputs from Journal of Marketing Management
#706
of 893 outputs
Outputs of similar age
#188,459
of 312,061 outputs
Outputs of similar age from Journal of Marketing Management
#21
of 21 outputs
Altmetric has tracked 23,327,904 research outputs across all sources so far. This one is in the 32nd percentile – i.e., 32% of other outputs scored the same or lower than it.
So far Altmetric has tracked 893 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.7. This one is in the 19th percentile – i.e., 19% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 312,061 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 36th percentile – i.e., 36% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 21 others from the same source and published within six weeks on either side of this one. This one is in the 1st percentile – i.e., 1% of its contemporaries scored the same or lower than it.