The impact of personalised incentives on the profitability of customer retention campaigns

Overview of attention for article published in Journal of Marketing Management, March 2017

Altmetric Badge

About this Attention Score

Average Attention Score compared to outputs of the same age

Mentioned by

twitter: 2 X users

facebook: 1 Facebook page

Readers on

mendeley: 74 Mendeley

So far, Altmetric has seen 1 public wall post.

Journal of Marketing Management, 06 Mar 2017

New Article: The impact of personalised incentives on the profitability of customer retention…

This page shows the most recent Facebook posts that mention this research output. Click here to find out how to access more activity.