Is It Transparent or Surveillant? The Effects of Personalized Advertising and Privacy Policy on Advertising Effectiveness

Overview of attention for article published in Journal of Interactive Advertising, December 2024

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In the top 25% of all research outputs scored by Altmetric
Among the highest-scoring outputs from this source (#24 of 124)
Good Attention Score compared to outputs of the same age (79th percentile)

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Study: Transparent Messages and Algorithmic Awareness Can Shape Advertising Effectiveness

College of Journalism and Communications, 16 Dec 2024

A new study emphasizes the nuanced interplay between transparency messages and algorithmic awareness in shaping advertising…

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