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Deconstructing the “First Moment of Truth”: Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking

Overview of attention for article published in Journal of Marketing Research, October 2018
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (90th percentile)
  • High Attention Score compared to outputs of the same age and source (87th percentile)

Mentioned by

news
3 news outlets
twitter
1 X user

Readers on

mendeley
222 Mendeley
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Article details
Title
Deconstructing the “First Moment of Truth”: Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking
Published in
Journal of Marketing Research, October 2018
DOI 10.1509/jmr.12.0065
Authors

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Timeline Attention over time Attention Score history
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Activity
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X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley demographics

Mendeley demographics

The data shown below were compiled from readership statistics for 222 Mendeley readers of this research output. Click here to see the associated Mendeley record.
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Geographical breakdown

Geographical breakdown
Country Count As %
United States 3 1%
New Zealand 1 <1%
Korea, Republic of 1 <1%
Iran, Islamic Republic of 1 <1%
United Kingdom 1 <1%
Unknown 215 97%

Demographic breakdown

Readers by professional status
Readers by professional status Count As %
Student > Ph. D. Student 54 24%
Student > Master 32 14%
Student > Bachelor 21 9%
Researcher 21 9%
Student > Doctoral Student 20 9%
Other 33 15%
Unknown 41 18%
Readers by discipline
Readers by discipline Count As %
Business, Management and Accounting 108 49%
Social Sciences 14 6%
Economics, Econometrics and Finance 13 6%
Computer Science 11 5%
Psychology 9 4%
Other 22 10%
Unknown 45 20%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 24. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 04 August 2016.
All research outputs
#1,344,351
of 22,721,584 outputs
Outputs from Journal of Marketing Research
#195
of 1,164 outputs
Outputs of similar age
#31,579
of 345,044 outputs
Outputs of similar age from Journal of Marketing Research
#19
of 158 outputs
Altmetric has tracked 22,721,584 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 94th percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 1,164 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 18.1. This one has done well, scoring higher than 83% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 345,044 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 90% of its contemporaries.
We're also able to compare this research output to 158 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 87% of its contemporaries.